My brand is inspired by the idea of art as clothing. The story behind my brand is the translation of turning my mother’s visual art into wearable fashion. Really what makes what I do so special is because it provides people to a different perspective on art and how it can be turned from a visual experience to a physical one.
My real love in designing clothing is making something beautiful that I know someone will love as much as I do. Beauty is the real inspiration behind every piece that I make. I want to create clothing that motivates emotion when people see or wear it; I want to provoke some kind of response within people. With this idea of beauty and emotion in mind I know that I can create strong items of clothing that will inspire the people who wear them.
One of my strengths as a designer is that I know whom I am designing for. I have a strong target audience in mind and I have found that with that I can create pieces of clothing that appeal to them as a well as a larger group of people. Having what I consider a real idea of a woman as inspiration makes my work beautiful in its own right. It also helps me narrow down my vision so that my work and myself as a designer has a focus.